Politico Europe: In 2024 — Farage’s breakthrough year — Reform won 4.1 million votes but won only five seats. It was another disorganized campaign, cobbled together at the last minute, that delivered an inefficient ratio of 823,500 votes for every seat. Labour, meanwhile, won 411 seats on a ratio of 23,600 votes each.
…If he is to win power in 2029, or whenever the next election comes, Farage must build an entirely new national campaign machine…