Jake Okechukwu Effoduh/The Conversation: Surveillance pricing is different. Where dynamic pricing responds to market conditions, surveillance pricing responds to the individual. It draws on browsing history, device, postal code, purchase frequency and inferred income to predict a person’s willingness to pay.
Dynamic pricing seems to ask: “What are the conditions right now?” Surveillance pricing asks: “Who are you, and how much can we extract from you?”…